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Webinar Library View [Upcoming Events] and [Previous Events] |
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Deliverability Secrets Revealed with Pivotal Veracity - August 21, 2008 |
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Deliverability is an on-going battle that all email marketers face. The ever-changing ISP requirements make it difficult to keep up. Join us for a webinar featuring customer case studies and our own Josie Walls, Senior Deliverability Manager for WhatCounts and Michelle Eichner of Pivotal Veracity rated the #1deliverability service provider by industry leaders, users, and leading analysts. We will highlight best paractices in the changing email landscape as well as the strides the industry is making in mobile messaging. With increasing numbers of people accessing email on hand-held and mobile devices it is imperative that any business utilizing email to communicate with customers makes sure that their email messages are rendering properly across various mobile devices and platforms. Join us to discuss the intricacies of mobile messaging and how to make sure your messages render properly. |
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Presenter: Michelle Eichner, COO and VP of Client Development for Pivotal Veracity & Josie Walls, Senior Deliverability Manager for WhatCounts |
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JupiterResearch's renowned email and marketing operations analyst, David Daniels has put together a research report addressing email infrastructure and the benefits of on-premises email marketing technology. During this webinar David will discuss the benefits and challenges of the various infrastructure options from hosted applications to home grown systems. We will address when and if you should invest in an in-house appliance versus a hosted application for your email marketing needs. Join us as we discuss the options and the questions you must answer first before making such an investment. Be the first to see the research from this new Jupiter report and discover how you can drive down your program costs while increasing your efficiency and revenue. |
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Selling Up: Promoting the Value of Email Marketing - August 29, 2007 |
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Across our industry, email marketers of every shape and size struggle to get internal approval for their initiatives to build ever more sophisticated, automated and targeted email marketing programs. During this webinar we will show you real life examples of marketers who have grown ROI, built successful programs, and invested in the right initiatives in order to deliver relevent, dynamic email messages that motivate customers. |
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The email marketing deliverability landscape seems to be an ever-changing challenge. Email marketers, Internet service providers and email service providers and other parties seem to have conflicting information about best practices for improving the inbox delivery of campaigns. So, we'll give the floor to deliverability expert Michelle Eichner from deliverability service provider Pivotal Veracity. Their expertise on the subject of inbox delivery and reputation management will help you ensure that all of your hard work is not sitting in somebody's junk folder. |
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More than just the standard best practices, WhatCounts aims to provide professional evaluation for effective design, rendering and deliverability of email marketing messages. In this first of four upcoming webinars, our panel of email creative experts will discuss the changing email landscape and how it affects design, branding and development tools used in the creation of marketing messages. This webinar will allow you to take advantage of the professional resources used by some of the largest retailers on the web for free. |
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Panel: Justin Foster, Michelle Eichner, Aaron Smith, Lisa Harmon |
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Tamara Gielen - "Be Relevant!" Marketing Blog |
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