Justin Foster has been dedicated to the email marketing industry since 2001.  He is a sought-after speaker on many subjects including design, deliverability, and performance of enterprise level e-communications programs.  He is the founder of the Email Marketing Best Practices Roundtable, an organization which brings together over 850 email marketers from around the world to discuss what it takes to build exceptional email marketing programs that drive revenue, relevance, and effectiveness.  Justin was recently asked by the leading analyst in the industry to participate as a founding member of the Email Measurement Accuracy Coalition, an organization developed to establish key performance indicators for all email marketing service providers.  In his senior management role for WhatCounts, Inc., Justin serves as the Vice President of Professional Services.  He is responsible for full-service campaign production, custom development, and strategic services.

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Aaron Smith is a co-founder of Smith-Harmon, a creative consultancy dedicated to excellence in email marketing strategy & production. Aaron lives and breathes best practices, and has contributed a few industry standards of his own, including the most thorough QA process in the business. Well-known retailers across the nation rely on his expertise in email coding and testing to ensure that each campaign they deliver renders perfectly across every major platform, browser and email program. Prior to founding Smith-Harmon, Mr. Smith spent 12 years in the information technology field specializing in the design and architecture of intuitive user interfaces, designing and implementing systems that have earned leading financial services firms and Fortune 500 companies millions of dollars.

Download Aaron's latest whitepaper, Email Creative in Microsoft Outlook 2007.

Aaron Smith - Co- Founder - Smith-Harmon

Lisa Harmon is a co-founder of Smith-Harmon, a creative consultancy dedicated to excellence in email marketing strategy & production. As a child, Lisa drew catalog spreads rather than coloring books, and she's been marketing ever since. A Columbia University graduate and an online retail veteran, Ms. Harmon's creative direction and design insights have increased clickthrough, maximized revenue, and infused delight into email programs for dozens of national retailers.  Lisa is the blogger behind edm.smith-harmon.com, an ongoing commentary on the best (and worst!) in email marketing creative, and a source of inspiration and amusement for industry insiders. She is also a director of the Harmon Foundation, which this year will donate over $400,000 to over fifty charities across the globe.

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John Karpovich is a cofounder of Port25 Solutions, which develops PowerMTA(R), the leading e-mail gateway software solution built to address the challenges of e-mail marketing and customer communications. John has been working in the email space for over 10 years, helping email service providers and companies big and small resolve their email delivery issues related to their infrastructure.    

Doug Williams is the Senior Manager of E-Commerce at Crosstown Traders, a division of Charming Shoppes, Inc. He is responsible for the strategic planning and execution of paid placement, affiliate and email marketing across multiple brands, including the relaunch of www.LaneBryantCatalog.com. Previously he directed a variety of catalog and online marketing functions at Sierra Trading Post, a multichannel merchant of closeout and overstock name brand clothing and outdoor gear. He specializes in growing revenue from online channels for direct to consumer companies.  

Jay Allen manages direct to consumer marketing at Cutter & Buck. He has 10 years of email marketing experience and has worked in small companies as well as Fortune 1,000 companies. Jay began his career as a catalog circulation manager and started selling online in 1997. Since then he has helped start multiple catalog/ecommerce businesses and grown others through effective online marketing. Jay has an undergraduate degree in Finance and a Master's in Marketing from Georgia State University. 

As a VP and Research Director for JupiterResearch's CRM, Retail, Site Operations and Marketing Operations practice areas, David Daniels is intimately involved with covering e-mail marketing and operations. David's research studies evaluate ESPs, detail operational tactics, identify changes in consumer e-mail behavior and provide short and long-term strategies to address deliverability. With over 15 years of experience in direct-to-consumer marketing, Daniels is recognized as a thought leader in his domain and is frequently quoted in The Wall Street Journal, The NY Times, Business Week, CRM Magazine and other major media outlets. Prior to joining JupiterResearch, Daniels served as president of his own marketing and Internet commerce consulting firm, 1 World Design, working with clients such as JDR Computer Solutions, Urban Outfitters and Anthropologie. Before starting his own company, Daniels held the position of Director of Service and Sales for a variety of companies including Apple Computer, MicroWarehouse and Genesis Direct.

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